Explorica Travel Magazine
This August, Explorica took a new approach to a brochure–by creating a magazine.
In lieu of ‘sell’ pages and ‘product’ pages (tour itineraries), this piece provides articles that position the experiences of travel as the product itself. Interspersed with ads, interviews, infographics and more, this was an exciting new take on a travel catalog.
For this piece, I created the concept, wrote copy, managed other copywriters, developed and maintained production timelines, and provided design feedback.
11.5 x 9″