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On 13, Jan 2012 | No Comments | In | By Ben

Explorica Branding & Identity

Working off of data gleaned from survey and focus group information, we created a new branding and identity system for Explorica centered around the new branding line ‘the experience is everything.’  The focus of this new branding approach was to highlight how Explorica tours provide a more in-depth, immersive tour that provides real glimpses into local culture.

Wrote new unique selling proposition, branding line, positioning statement and brand persona.

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