This August, Explorica took a new approach to a brochure–by creating a magazine.
An interesting exchange in the NY Times about Atos, an information technology company that has begun phasing out internal emails among staff. A number of experts debate the pluses and minuses of this new approach to internal communication.
Hot off the press is this season’s new Explorica brochure. Clocking in at 112 pages, this piece shows a range of tours offered by the educational travel provider while mixing in news and information to tone down some of the ‘catalog’ feel. I think the piece turned out nicely and am excited to see the results.
UPDATE: MarketingProfs’ Matthew Grant has been kind enough to provide some thoughts to my thoughts in the comments–now, in the spirit of Inception, let me offer some thoughts to his thoughts on my thoughts….