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07

Sep
2012

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In Projects

By Ben

New Project: Explorica Educational Travel ‘Magazine’

On 07, Sep 2012 | No Comments | In Projects | By Ben

This August, Explorica took a new approach to a brochure–by creating a magazine.

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11

Jan
2012

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In Productivity

By Ben

Of Note: Should Workplaces Curtail E-Mail

On 11, Jan 2012 | No Comments | In Productivity | By Ben

An interesting exchange in the NY Times about Atos, an information technology company that has begun phasing out internal emails among staff.  A number of experts debate the pluses and minuses of this new approach to internal communication.

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11

Jan
2012

No Comments

In Projects

By Ben

New Project: Explorica brochure

On 11, Jan 2012 | No Comments | In Projects | By Ben

Hot off the press is this season’s new Explorica brochure.  Clocking in at 112 pages, this piece shows a range of tours offered by the educational travel provider while mixing in news and information to tone down some of the ‘catalog’ feel.    I think the piece turned out nicely and am excited to see the results.

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09

Jan
2012

One Comment

In Marketing

By Ben

Article Thoughts: Why Humor Belongs in Marketing

On 09, Jan 2012 | One Comment | In Marketing | By Ben

UPDATE: MarketingProfs’ Matthew Grant has been kind enough to provide some thoughts to my thoughts in the comments–now, in the spirit of Inception, let me offer some thoughts to his thoughts on my thoughts….

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