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Creative concepts, copy & content.

Explorica Travel Magazine

10 Rules to Smart Packing Video

EduTour Creator 5000 Widget

Snapshots of a Day on Tour Video

How to Lead an Educational Tour Video

Five Summers Direct Mail

Explorica Branding & Identity

UMass Transit Poster

Explorica Brochure

Explorica Minibrochure

Explorica E-Newsletter

Facebook Ads

Five Summers Email

Educational Travel Week

Explorica website

Ben Blogs

Recent work, notes, tips, and links on all things advertising, marketing, content or copy.

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New Project: Explorica Educational Travel ‘Magazine’

7th September 2012 by Ben

This August, Explorica took a new approach to a brochure–by creating a magazine.

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Of Note: Should Workplaces Curtail E-Mail

11th January 2012 by Ben

An interesting exchange in the NY Times about Atos, an information technology company that has begun phasing out internal emails among staff.  A number of experts debate the pluses and minuses of this new approach to internal communication.

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New Project: Explorica brochure

11th January 2012 by Ben

Hot off the press is this season’s new Explorica brochure.  Clocking in at 112 pages, this piece shows a range of tours offered by the educational travel provider while mixing in news and information to tone down some of the ‘catalog’ feel.    I think the piece turned out nicely and am excited to see the results.

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